Designer's Approach to Logo Design

Logo design trends are always hosted by a mixture of reactions. Not always met with a warm reception, they sometimes face fierce resistance from its critics. Irrespective of the field, trends are useful in analyzing the future course of events in the industry. Although the "origins, history and future of logo design" is a debatable subject, we can always make a rough assessment for future prospects. Logo designs trends in 2009 were widely debated and questioned. The situation has been somewhat similar for logo design trends in 2010. Since newer trends emerge every now and then, it is vital for logo designers to comprehend them as fast as possible. This will help in coping with the rest of the industry players. A simple example of changing trends is In-game advertising, the new platform for logo design. But what are the possible reactions to logo design trends? Every designer holds a different attitude and viewpoint, thus eliciting a different response. Here are some likely ways in which designers approach logo design trends.

• Acknowledge & Implement: Although the notion of adopting a design trend would sound uncanny for some, still most designers follow this mindset. Let us make it clear that implementing a logo design trend does not necessarily mean plagiarizing. To differentiate between the use and misuse of logo design trends is important. In other words, there is a difference between logo plagiarism, inspiration and coincidence. For instance when a client asks you to make something in a pattern similar to a particular design, it does not mean that you merely replicate it. What the client actually refers to is the design pattern and not the exact design.

• Disapprove & Dissent: Another attitude contrasting to the first one is complete denial to the trend. This attitude is followed by designers who believe that adopting a particular trend is contrary to the distinctiveness of a designer. This is true to an extent. For example, a logo design trend may be rejected on the basis of being identical to the ones already in the market. But on the other hand, rejecting a logo design trend would be akin to not availing the complete prospects of designing.

• Avoid and Evade: Some designers tend not to react to logo design trends in any way. The attitude is to ignore the upcoming and emerging trends and stick to the basics as well as their instincts. You might be thinking ignoring is analogous to rejecting, but there is a thin line that separates these two approaches. When you disapprove or oppose a logo design trend, it is an active retort. While ignoring is a passive way of saying no to trends.

• Advance and Enhance: This kind of attitude goes one step further than acknowledging and implementing a logo design trend. A very creative and ingenious approach to design trends is to take it to the next level. Optimistic logo designers learn from an existing design pattern and use their expertise to generate a new logo design trend. For example, the handwritten logos evolved from the trend of signature logos.

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Kind Regards;
VK Pandey